The Shops at Water Tower Place

STARTS: 1:50 PM 10/26/2019 ENDS: 2:00 PM 12/24/2019

The Shops at Water Tower Place

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FashionBar The Shops - A Holiday Pop-up will be hosted at at Water Tower Place during December 2019! We are in search of Fashion Designers and Brands to participate as venders during The Holiday Shops a Pop-Up in the hottest and high-end retail area in Water Tower Place in downtown Chicago. This vending opportunity is limited to only 30 Brands. This is your opportunity to be visible in a store located on Chicago's Magnificent Mile and other luxury brands.

THE SHOPS is a boutique by Fashionbar Chicago. This is a pop-up fashion experience that is open to the public from December 1st to December 24th. This is the perfect opportunity to market your designer brand, gain the commercial exposure and grow YOUR sales!

What are the days and times of The Shops Pop-Up?

The days and times are regular shopping hours at Water Tower Place are as follows: Click here to learn more!

Thursday & Friday - 10:00 AM to 9:00 PM
Saturday - 10:00 AM to 9:00 PM
Sunday - 11:00 AM to 6:00 PM

What to Bring?

You should bring 2 - 4 RACKS MAXIMUM per designer brand, you provide a marketing 8.5 x 11 sign and we provide the plexi-glass sign holder to promote your brand. Water Tower Place has strict requirements on having The Shops meet their branding and marketing criteria, so please ensure your racks are silver and meet these standards. Your vending space will be a 12 x 12 space located on the Water Tower's 3rd floor events room, signage across the mall will lead traffic to the space! We will also provide a 6 foot table and two chairs, only 1 table per vendor will be available. You are welcome to bring your own tables (black lining required) as long as it fits in your 12 x 12 space.

What is the price to be a brand participant?

December 7th and 8th = $280.00 ( 2 Days)

December 14th and 15th = $3600.00 (2 Days)

December 5th, 6th, 7th and 8th = $350.00 ( 4 Days)

December 12th, 13th, 14th and 15th = $450.00 (4 Days)

December 21st, 22nd, 23rd, 24th = $5200.00 ( 4 Days)

December 19th, 20th, 21st, 22nd, 23rd, 24th = $650.00 ( 6 Days)

This offer is limited to only 30 Brands and space is assigned as 1ST COME 1ST SERVE bases therefore register and secure your spot ASAP. All brands are required to work your own vending area and run your own transactions as we DO NOT collection commission.

Next Steps:

Once you purchase your spot, you will receive The Shops Check-in itinerary with your assigned space number when you arrive to Water Tower Place. This document will provide you with production details, set-up and break down information for a smooth check-in and checkout process.

If fashion designers have any questions, please email them to or visit us at